100% Campaign Transparency. No Hidden Costs P: 917-652-6736
Shaking Cup Media
245 Park Ave
20th fl
New York, NY 10167
ph: 917-652-6736
info
Pay Per Click
Shaking Cup has perfected search strategies and process in order to maximize the efficiency and effectiveness of search campaigns.
We provide an end-to-end solution beginning with an experienced search team with many years’ experience in the search arena.
Our search capabilities include comprehensive campaign management, optimization, reporting, integration, and technology.
We will tailor our search strategies in order to get optimal performance out of each campaign. Examples of tactics include keyword expansions, search engine creative development and refreshes, budgeting testing, competitive analysis, reporting dashboards and testing opportunities that are built around specific campaigns.
What Is Search?
Search engine marketing, or SEM, is a form of Internet marketing that seeks (SERPs) through the use of paid placement, contextual advertising, and paid inclusion. Wikipedia Definition
How to Search:
- Online user searches for a keyword on a search engine i.e. Google & Yahoo A search ad appears on top of and to the right of the organic results The ad is clicked on
- The searcher is taken to the company website
How PPC Search Works:
- Every keyword has a "cost-per-click" associated to it. Every time someone searches for one of your keywords and clicks on your ad, you are charged that "CPC"
- The engines determine your CPC based on numerous factors (clicks, click thru rate, max bid, competitor, landing page)
- No charge for impressions (Your ad appearing when search is performed)
Benefits of Paid Search:
- Cost Per Click or CPC - Only pay when your ad is clicked
- Very cost effective and can garner excellent results for low cost
- Increase awareness of your various Brands / Service
- Capture hand raisers: First line to gather information seekers
- Testing: Search is a great tool to test and learn- User awareness and intent- Creative effectiveness- Landing page effectiveness
- Focus keyword list and ad copy to increase relevancy
- Easily trackable so we can measure the effects of the campaign
Tracking Your Results:
We use the best of breed technology - Google Analytics. We are trained by Google and have completed the Google Analytics University Certification.
* Geo, market, demographic-scoping and targeting your specific market minimizes waste.
* Tracking and activity reports provide peace-of-mind.Benefits:
1. It is completely free of charge. Although it is a free tool, it still offers just as much or even more functionalities when compared to other paying tools.
2. You will know from where your visits come from; a search engine or another website. This will enable you to target those ares and boost your visits.
3. Able to identify which pages and links your visitors click the most. You will be able to know which are the popular pages and links, and measure whether your optimization campaign is directing the traffic to the correct pages.
4. Visitor segmentation. With this, you will be able to know how many new visitors that your search engine optimization campaign brings to you. You can segment your analytic result by new/returning visitors, geography and referral sources.
5. Able to fine tune your website. With this analytic report, you will be able to fine tune your website, and do new copywriting on any page that is not converting well. In the end, it will bring you more quality prospects, and thus gaining more customers in the near future.
6. You will know which keywords are bringing your website the most traffic, which keyword results in sales, how to leverage more visits from top performing keywords.
Reporting:
We provide weekly and bi-weekly reporting depending on our clients needs.We deliver every aspect of how your account performs.
Impressions -Clicks - CTR - Media Cost - CPC - Rank - Conversions - Conversion Rate - ROI
Your reports will contain all media spend & how much each keyword costs so you know where every dollar is going.Reports can track every page in your site giving a true Return On Investment.
Pricing: *want us to justify the fee - call us
PPC Monthly Spend
Monthly Service Fee
$500 - $1,000
$ 250.00
$1,000 - $3,000
$ 350.00
$3,000 - $6,000
$ 500.00
$6,000 - $10,000
$ 800.00
$10,000 - $15,000
$ 1,250.00
$15,000 - $20,000
$ 1,750.00
$20,000 - $25,000
$ 2,250.00
$25,000 - $30,000
$ 2,750.00
$30,000 - $35,000
$ 3,250.00
$35,000 - $40,000
$ 3,750.00
$40,000 - $45,000
$ 4,250.00
$45,000 - $50,000
$ 4,750.00
$50,000 - $55,000
$ 5,250.00
$55,000 - $60,000
$ 5,750.00
$60,000 - $65,000
$ 6,250.00
$65,000 - $70,000
$ 6,750.00
$70,000 - $75,000
$ 7,250.00
$75,000 - $80,000
$ 7,750.00
$80,000 - $85,000
$ 8,250.00
$85,000 - $90,000
$ 8,750.00
$90,000 - $95,000
$ 9,250.00
$95,000 - $100,000
$ 9,750.00
*Over $100,000 = 8% rate applies
Shaking Cup Media
245 Park Ave
20th fl
New York, NY 10167
ph: 917-652-6736
info
